The 7 Best AI Logo Generators in 2025: Free & Paid Options

Creating a professional logo has never been more accessible than it is today. With the rise of AI-powered design tools, both entrepreneurs and established businesses can generate stunning logos in minutes instead of days or weeks. In this guide, I’ll walk you through the top free and paid AI logo generators available right now, how to use them, and what they’ll cost you.

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Free AI Logo Generators

1. Logomaker AI

Logomaker AI offers a surprisingly robust free tier that allows users to create simple yet effective logos without spending a dime.

How to use it:

  • Visit the Logomaker AI website
  • Enter your brand name and optional slogan
  • Select your industry from the dropdown menu
  • Choose your preferred style (minimalist, bold, vintage, etc.)
  • Review the generated options and customize colors and layouts
  • Download your logo in low-resolution format for free

Limitations: Free downloads are limited to low-resolution PNG files with watermarks. If you need vector files or high-resolution versions, you’ll need to upgrade.

2. Canva Logo Maker

Canva’s free logo maker combines AI generation with their extensive library of templates.

How to use it:

  • Create a free Canva account
  • Search for “Logo” in the homepage search bar
  • Select “Logo” from the templates section
  • Use the AI text prompt feature to describe your desired logo
  • Edit the generated design using Canva’s drag-and-drop interface
  • Download in PNG format for free

Limitations: Free users can only download PNG files and have limited access to premium elements and features.

3. Hatchful by Shopify

Shopify’s Hatchful offers a completely free logo generation service primarily aimed at e-commerce businesses.

How to use it:

  • Go to the Hatchful website
  • Select your business industry
  • Choose your visual style preference
  • Add your business name and optional slogan
  • Select where you’ll use your logo (social media, website, etc.)
  • Browse generated logos and customize colors and fonts
  • Download a complete logo package

Limitations: While completely free, the customization options are more limited compared to paid alternatives.

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Paid AI Logo Generators

1. Looka (formerly Logojoy)

Looka is one of the most sophisticated AI logo generators on the market, using machine learning to create logos that match your brand style.

How to use it:

  • Enter your company name and optional slogan
  • Select industry from available options
  • Choose 5+ logos you like from samples to train the AI
  • Select color preferences
  • Add any symbols you want to include
  • Review generated logos and customize as needed

Cost:

  • Basic PNG package: $20 (one-time purchase)
  • Premium package: $65 (includes high-resolution files and vector formats)
  • Subscription plan: $12.99/month (access to all logo files plus website builder and brand kit)

2. Tailor Brands

Tailor Brands offers a comprehensive branding solution with its AI logo generator as the centerpiece.

How to use it:

  • Enter your business name and industry
  • Choose whether you want a text-based, icon-based, or initial-based logo
  • Complete a short design preference quiz
  • Review AI-generated logos and customize elements
  • Purchase your preferred design package

Cost:

  • Basic plan: $9.99/month (billed annually) – includes logo files and limited brand assets
  • Standard plan: $19.99/month (billed annually) – adds social media tools and more formats
  • Premium plan: $49.99/month (billed annually) – includes full brand kit, social media scheduling, and more

3. DALL-E Logo Creator

OpenAI’s DALL-E technology has been integrated into several specialized logo creation platforms, offering cutting-edge AI generation capabilities.

How to use it:

  • Sign up for an account
  • Enter a detailed prompt describing your ideal logo
  • Generate multiple variations
  • Edit and refine your favorite options
  • Download in your preferred format

Cost:

  • Pay-per-generation model: Starting at $15 for 15 generations
  • Subscription plans: $29.99/month for 100 generations and premium features
  • Enterprise options available for larger businesses

4. Brandmark.io

Brandmark specializes in creating unique, artistic logos using advanced AI.

How to use it:

  • Enter your business name and slogan
  • Provide keywords related to your business
  • Select color preferences
  • Browse AI-generated options
  • Fine-tune your favorite design

Cost:

  • Basic package: $25 (JPG and PNG files)
  • Brand package: $65 (adds vector files and color variants)
  • Enterprise package: $175 (includes full brand kit, social media templates, and more)

Tips for Getting the Best Results

Be specific with your prompts – The more detailed your description, the better the AI can match your vision.

Know your brand identity – Have a clear understanding of your brand’s personality, values, and target audience before starting.

Simplicity works – The most effective logos are often the simplest ones. Avoid overcomplicating your design.

Consider scalability – Ensure your logo looks good in various sizes, from favicon to billboard.

Test on different backgrounds – A good logo should be versatile enough to work on light and dark backgrounds.

Final Thoughts:

Whether you’re operating on a shoestring budget or ready to invest in your brand identity, there’s an AI logo generator suited to your needs. Free options like Hatchful and Canva’s Logo Maker provide decent starting points, while paid services like Looka and Tailor Brands offer more sophisticated results and extensive customization.

Remember that while AI tools have come a long way, they’re still tools—your input and direction remain crucial to creating a truly distinctive logo that represents your brand effectively. For businesses with very specific needs or those seeking something truly unique, these AI generators can serve as an excellent starting point before potentially engaging with a professional designer for refinements.